Core Team’s Toolkit: Difference between revisions

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It's the core team's job to communicate the urgency of climate change to the public, and give them a strategy for solving the problem.
The Core Team's goal is to communicate the urgency of climate change to the public, and give them a strategy for solving the problem. They achieve this by learning from Earth United's media, sharing it, and creating and sharing their own content to engage a global audience.
==Earth United's Media==
Earth United's media serves as an example for the type of content that the Core Team can create in their own words and style to share with the public. It comes in various formats, such as video and documentation.


They do this by learning from Scream for Earth's media, sharing it, and then creating and sharing a bunch of their own content with the world.
=== Message ===
==Scream for Earth's Media==
Here is the basic message:
The organization's media exemplifies the ideas style of content that the core team can create in their own words and style to share with the public. It comes in two forms: video and documentation. These come in the following categories:
 
#Communicating the problem (with a call to action)
# Communicate the problem:
#Communicating the solution (with a call to action)
## Climate change threatens our very existence. It will kill millions of people, destabilise governments, and permanently damage our economies. It is in everyone's interest, rich and poor, conservative and liberal, to act now.
#Communicating both the problem and the solution (with a call to action)
## Our current laws support an energy system based on fossil fuels, upheld by a powerful group of wealthy individuals who pressure governments to maintain it.
#Learn More
# Communicate the solution:
==Core Team Strategy==
## When governments enact new laws to invest in and subisidize green technologies, they won't just save the planet, they will make energy far more affordable for everyone.
Aside from sharing the content that Scream for Earth creates, it is the core team creates their own media that shares these messages. They will use their own voice and perspective, since people have differing experiences of what content is effective for differing audiences. Here are some ideas, but do not feel limited by them:
## People need to act now, demanding that their governments implement these changes.
# Call to action: Always include a way for the audience to take the next step.
===Style===
 
# Simple: Keep the message straightforward, concise, and easy to understand. Bite-sized chunks work best.
# Focused: Avoid mixing climate change solutions with other agendas, such as dismantling capitalism or creating fairer societies, as it may confuse the message and create disagreements.
# Inclusive: Climate change is a non-partisan issue. Solving it will cost a lot, but ignoring it will cost more. Everyone should work together to address this pressing issue.
# Audio-Visual: Use visuals and sound to amplify your message. Videos are particularly effective.
 
== Core Team Strategy ==
In addition to sharing Earth United's content, the Core Team creates their own media to share these messages. They use their unique voice and perspective to resonate with different audiences. Here are some ideas, but feel free to explore beyond these suggestions:
===Content===
===Content===
====Social Media Videos or Images====
====Social Media Videos or Images====
#Direct to camera approach - speak directly to your audience. Tell them what's happening and how it makes you feel.
 
#Animated explainer - do you have design skills? A simple animation, often with text or recorded VO, is sometimes the most effective method.
* Documentary-style clips: Create short videos that showcase the impacts of climate change or the success of green initiatives.
#Special skill - do you have a talent or special skill that can convey your message? Are you an artist? Draw a picture in a timelapse. Are you a songwriter? Make a music video or record that song to camera.
* Infographics: Design visually appealing graphics that present climate change data and solutions in an easily digestible format.
#Do you have any really jarring or interesting bits of live captured video that you can share? Environmental catastrophes that can be clearly tied to climate change? Use them to create a compelling piece of content.
* Interviews: Conduct interviews with experts, activists, or affected community members to share their insights and experiences related to climate change.
#Images - Powerful images with readable, short, simple text are a great way to get your point across.
* Photo series: Curate a collection of photographs that depict the effects of climate change or the progress made in sustainable development.
 
====Writing====
====Writing====
There is less guidance on this, but don't feel restricted. Blogs, letters to media editors, essays, books: the sky is the limit!
===Style===
====Simple====
The message must be simple and easy to understand. It should be direct, and easily consumable. Bite sized chunks work the best.
====Focused====
Some people, especially progressives, want to use climate change to solve other problems. This will fail. Climate change solutions will benefit many people, such as investors in green technologies and poor people without electricity. But climate change should not be mixed with other agendas. This will confuse the message and create disagreements.
====Inclusive====
Climate change is not a partisan issue. Solving it will cost a lot, but ignoring it will cost more. Conservatives should not resist it. We see its worsening effects every day.
====Audio-Visual====
Text is great, but pictures and sound amplify the message. Video is even better.
====Call to Action====
Always include a way for the audience to take the next step. That could be a call to action, or simply an invitation to visit the [[Main Page|savetheworld.wiki]].
===Message===
Here is the basic message:


# Climate change threatens our very existence. It will kill millions of people, destabilise governments, and have a devastating permanent effect on our economies. It is in everyone's interest, rich and poor, conservative and liberal, to act now.
* Op-eds: Write opinion pieces for online publications or newspapers to share your perspective on climate change and the need for action.
# The laws we have in place right now prop up an energy system based on using fossil fuels, and there is a powerful group of very rich people who pressure governments to keep it that way.
* Personal stories: Share your experiences or observations related to climate change and its impact on the environment or communities.
# If governments enacted new laws to invest in and subisidize green technologies, they wouldn't just save the planet, they would make energy far cheaper, and save people money almost immediately.
* Research articles: Conduct research on specific aspects of climate change and share your findings through articles or reports.
# That's why people need to act now - to demand that their governments change.
* Guides: Create educational guides or resources to help others understand climate change and learn how to take action in their own lives.

Latest revision as of 13:45, 16 March 2023

The Core Team's goal is to communicate the urgency of climate change to the public, and give them a strategy for solving the problem. They achieve this by learning from Earth United's media, sharing it, and creating and sharing their own content to engage a global audience.

Earth United's Media

Earth United's media serves as an example for the type of content that the Core Team can create in their own words and style to share with the public. It comes in various formats, such as video and documentation.

Message

Here is the basic message:

  1. Communicate the problem:
    1. Climate change threatens our very existence. It will kill millions of people, destabilise governments, and permanently damage our economies. It is in everyone's interest, rich and poor, conservative and liberal, to act now.
    2. Our current laws support an energy system based on fossil fuels, upheld by a powerful group of wealthy individuals who pressure governments to maintain it.
  2. Communicate the solution:
    1. When governments enact new laws to invest in and subisidize green technologies, they won't just save the planet, they will make energy far more affordable for everyone.
    2. People need to act now, demanding that their governments implement these changes.
  3. Call to action: Always include a way for the audience to take the next step.

Style

  1. Simple: Keep the message straightforward, concise, and easy to understand. Bite-sized chunks work best.
  2. Focused: Avoid mixing climate change solutions with other agendas, such as dismantling capitalism or creating fairer societies, as it may confuse the message and create disagreements.
  3. Inclusive: Climate change is a non-partisan issue. Solving it will cost a lot, but ignoring it will cost more. Everyone should work together to address this pressing issue.
  4. Audio-Visual: Use visuals and sound to amplify your message. Videos are particularly effective.

Core Team Strategy

In addition to sharing Earth United's content, the Core Team creates their own media to share these messages. They use their unique voice and perspective to resonate with different audiences. Here are some ideas, but feel free to explore beyond these suggestions:

Content

Social Media Videos or Images

  • Documentary-style clips: Create short videos that showcase the impacts of climate change or the success of green initiatives.
  • Infographics: Design visually appealing graphics that present climate change data and solutions in an easily digestible format.
  • Interviews: Conduct interviews with experts, activists, or affected community members to share their insights and experiences related to climate change.
  • Photo series: Curate a collection of photographs that depict the effects of climate change or the progress made in sustainable development.

Writing

  • Op-eds: Write opinion pieces for online publications or newspapers to share your perspective on climate change and the need for action.
  • Personal stories: Share your experiences or observations related to climate change and its impact on the environment or communities.
  • Research articles: Conduct research on specific aspects of climate change and share your findings through articles or reports.
  • Guides: Create educational guides or resources to help others understand climate change and learn how to take action in their own lives.
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