Core Team's Toolkit

Welcome to the core team!

It's the core team's job to communicate the urgency of climate change to the public, and give them a strategy for solving the problem.

They do this by learning from the core team media, sharing it, and then creating and sharing a bunch of their own content with the world.

Core Team Media

The core team media exemplifies the ideas style of content that the core team can create in their own words and style to share with the public. It comes in two forms: video and documentation. These cover the same topics and come in the following categories:

1. Communicating the problem (with a call to action)
2. Communicating the solution (with a call to action)
3. Communicating both the problem and the solution (with a call to action)
4. Learn More

Video

These videos haven't been created yet, but here's how I envision them:

• Communicating the problem (with a call to action)
  • A 2 minute animated explainer video describing what climate change is, the urgency of the issue, and a call to action TBC.
  • A 2 minute animated explainer video describing a future where climate change hasn't been taken seriously, from Chapter 2 of The Future We Choose, with a call to action TBC.
  • A 2 minute animated explainer video describing a future where climate change has been taken seriously, from Chapter 3 of The Future we Choose, with a call to action TBC.
  • A 4 minute animated explainer video incorporating the previous two videos together.
  • A 2 minute video featuring celebrities from all over the world, from all parties and affiliations, speaking directly to the camera, explaining what climate change is, with a call to action TBC.
• Communicating the solution (with a call to action)
• Communicating both the problem and the solution (with a call to action)
• Learn More

Writing

• A one page document to understand climate change
• A one page document outlining a unified plan to tackle climate change.
• A one page document of great statistics worth memorizing.
• A one page document explaining what you as an individual can do.
• A one page document with resources you can use to learn more.
• One document to rule them all - a 5 page document, which includes all of the above.

Core Team Strategy

Aside from sharing the content above, it is vital that the core team creates their own media that shares these messages. We want you to use your own voice and perspective, since we all have our own experience of what content is effective, especially for audiences you know you can reach. Here are some ideas, but do not feel limited by them:

Content

Social Media Videos or Images

1. Direct to camera approach - speak directly to your audience. Tell them what's happening and how it makes you feel.
2. Animated explainer - do you have design skills? A simple animation, often with text or recorded VO, is sometimes the most effective method.
3. Special skill - do you have a talent or special skill that can convey your message? Are you an artist? Draw a picture in a timelapse. Are you a songwriter? Make a music video or record that song to camera.
4. Do you have any really jarring or interesting bits of live captured video that you can share? Environmental catastrophes that can be clearly tied to climate change? Use them to create a compelling piece of content.
5. Images - Powerful images with readable, short, simple text are a great way to get your point across.

Writing

We have less guidance on this, but don't want you to feel restricted. Blogs, letters to media editors, essays, books: the sky is the limit!

Style

Simple

Our message must be simple and easy to understand. It should be direct, and easily consumable. Bite sized chunks work the best.

Focused

Some people, especially Progressives, want to use climate change to solve other problems. This will fail. Climate change solutions will benefit many people, such as investors in green technologies and poor people without electricity. But we should not mix climate change with other agendas. This will confuse the message and create disagreements. We must separate it - agree that solving climate change is our top priority.

Inclusive

Climate change is not a partisan issue. Solving it will cost a lot, but ignoring it will cost more. Conservatives should not resist it. We see its worsening effects every day.

Audio-Visual

Text is great, but pictures and sound amplify the message. Video is even better.

Call to Action

Always include a way for your audience to take the next step. That could be your own call to action, or simply an invitation to visit the savetheworld.wiki.

Message

This is the overarching message we want to convey to the public. It can exist all in one chunk or in smaller chunks.

1. Climate change is real, and it's devastating. If we don't all do something now, the consequences will be disastrous for everyone.
2. This is a problem we all need to do something about. Here's what you need to do right now.
3. After you've taken the first step, this doesn't go away. Become a part of the movement.