Core Team’s Toolkit: Difference between revisions

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(Created page with "Welcome to the core team! It's the core team's job to communicate the urgency of climate change to the public, and give them a strategy for solving the problem. They do this by learning from the core team media, sharing it, and then creating and sharing a bunch of their own content with the world. ==Core Team Media== The core team media exemplifies the ideas style of content that the core team can create in their own words and style to share with the public. It comes i...")
 
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Welcome to the core team!
The Core Team's goal is to communicate the urgency of climate change to the public, and give them a strategy for solving the problem. They achieve this by learning from Earth United's media, sharing it, and creating and sharing their own content to engage a global audience.
==Earth United's Media==
Earth United's media serves as an example for the type of content that the Core Team can create in their own words and style to share with the public. It comes in various formats, such as video and documentation.


It's the core team's job to communicate the urgency of climate change to the public, and give them a strategy for solving the problem.
=== Message ===
Here is the basic message:


They do this by learning from the core team media, sharing it, and then creating and sharing a bunch of their own content with the world.
# Communicate the problem:
==Core Team Media==
## Climate change threatens our very existence. It will kill millions of people, destabilise governments, and permanently damage our economies. It is in everyone's interest, rich and poor, conservative and liberal, to act now.
The core team media exemplifies the ideas style of content that the core team can create in their own words and style to share with the public. It comes in two forms: video and documentation. These cover the same topics and come in the following categories:
## Our current laws support an energy system based on fossil fuels, upheld by a powerful group of wealthy individuals who pressure governments to maintain it.
#Communicating the problem (with a call to action)
# Communicate the solution:
#Communicating the solution (with a call to action)
## When governments enact new laws to invest in and subisidize green technologies, they won't just save the planet, they will make energy far more affordable for everyone.
#Communicating both the problem and the solution (with a call to action)
## People need to act now, demanding that their governments implement these changes.
#Learn More
# Call to action: Always include a way for the audience to take the next step.
===Video===
===Style===
These videos haven't been created yet, but here's how I envision them:
 
*Communicating the problem (with a call to action)
# Simple: Keep the message straightforward, concise, and easy to understand. Bite-sized chunks work best.
**A 2 minute animated explainer video describing what climate change is, the urgency of the issue, and a call to action TBC.
# Focused: Avoid mixing climate change solutions with other agendas, such as dismantling capitalism or creating fairer societies, as it may confuse the message and create disagreements.
**A 2 minute animated explainer video describing a future where climate change hasn't been taken seriously, from [[Chapter 2 of The Future We Choose]], with a call to action TBC.
# Inclusive: Climate change is a non-partisan issue. Solving it will cost a lot, but ignoring it will cost more. Everyone should work together to address this pressing issue.
**A 2 minute animated explainer video describing a future where climate change has been taken seriously, from [[Chapter 3 of The Future we Choose]], with a call to action TBC.
# Audio-Visual: Use visuals and sound to amplify your message. Videos are particularly effective.
**A 4 minute animated explainer video incorporating the previous two videos together.
 
**A 2 minute video featuring celebrities from all over the world, from all parties and affiliations, speaking directly to the camera, explaining what climate change is, with a call to action TBC.
== Core Team Strategy ==
*Communicating the solution (with a call to action)
In addition to sharing Earth United's content, the Core Team creates their own media to share these messages. They use their unique voice and perspective to resonate with different audiences. Here are some ideas, but feel free to explore beyond these suggestions:
*Communicating both the problem and the solution (with a call to action)
*Learn More
===Writing===
*[[A one page document to understand climate change]]
*[[A one page document outlining a unified plan to tackle climate change.]]
*[[A one page document of great statistics worth memorizing.]]
*[[A one page document explaining what you as an individual can do.]]
*[[A one page document with resources you can use to learn more.]]
*[[One document to rule them all]] - a 5 page document, which includes all of the above.
==Core Team Strategy==
Aside from sharing the content above, it is vital that the core team creates their own media that shares these messages. We want you to use your own voice and perspective, since we all have our own experience of what content is effective, especially for audiences you know you can reach. Here are some ideas, but do not feel limited by them:
===Content===
===Content===
====Social Media Videos or Images====
====Social Media Videos or Images====
#Direct to camera approach - speak directly to your audience. Tell them what's happening and how it makes you feel.
 
#Animated explainer - do you have design skills? A simple animation, often with text or recorded VO, is sometimes the most effective method.
* Documentary-style clips: Create short videos that showcase the impacts of climate change or the success of green initiatives.
#Special skill - do you have a talent or special skill that can convey your message? Are you an artist? Draw a picture in a timelapse. Are you a songwriter? Make a music video or record that song to camera.
* Infographics: Design visually appealing graphics that present climate change data and solutions in an easily digestible format.
#Do you have any really jarring or interesting bits of live captured video that you can share? Environmental catastrophes that can be clearly tied to climate change? Use them to create a compelling piece of content.
* Interviews: Conduct interviews with experts, activists, or affected community members to share their insights and experiences related to climate change.
#Images - Powerful images with readable, short, simple text are a great way to get your point across.
* Photo series: Curate a collection of photographs that depict the effects of climate change or the progress made in sustainable development.
 
====Writing====
====Writing====
We have less guidance on this, but don't want you to feel restricted. Blogs, letters to media editors, essays, books: the sky is the limit!
 
===Style===
* Op-eds: Write opinion pieces for online publications or newspapers to share your perspective on climate change and the need for action.
====Simple====
* Personal stories: Share your experiences or observations related to climate change and its impact on the environment or communities.
Our message must be simple and easy to understand. It should be direct, and easily consumable. Bite sized chunks work the best.
* Research articles: Conduct research on specific aspects of climate change and share your findings through articles or reports.
====Focused====
* Guides: Create educational guides or resources to help others understand climate change and learn how to take action in their own lives.
Some people, especially Progressives, want to use climate change to solve other problems. This will fail. Climate change solutions will benefit many people, such as investors in green technologies and poor people without electricity. But we should not mix climate change with other agendas. This will confuse the message and create disagreements. We must separate it - agree that solving climate change is our top priority.
====Inclusive====
Climate change is not a partisan issue. Solving it will cost a lot, but ignoring it will cost more. Conservatives should not resist it. We see its worsening effects every day.
====Audio-Visual====
Text is great, but pictures and sound amplify the message. Video is even better.
====Call to Action====
Always include a way for your audience to take the next step. That could be your own call to action, or simply an invitation to visit the [[Main Page|savetheworld.wiki]].
===Message===
This is the overarching message we want to convey to the public. It can exist all in one chunk or in smaller chunks.
#Climate change is real, and it's devastating. If we don't all do something now, the consequences will be disastrous for everyone.
#This is a problem we all need to do something about. Here's what you need to do right now.
#After you've taken the first step, this doesn't go away. Become a part of the movement.

Latest revision as of 13:45, 16 March 2023

The Core Team's goal is to communicate the urgency of climate change to the public, and give them a strategy for solving the problem. They achieve this by learning from Earth United's media, sharing it, and creating and sharing their own content to engage a global audience.

Earth United's Media

Earth United's media serves as an example for the type of content that the Core Team can create in their own words and style to share with the public. It comes in various formats, such as video and documentation.

Message

Here is the basic message:

  1. Communicate the problem:
    1. Climate change threatens our very existence. It will kill millions of people, destabilise governments, and permanently damage our economies. It is in everyone's interest, rich and poor, conservative and liberal, to act now.
    2. Our current laws support an energy system based on fossil fuels, upheld by a powerful group of wealthy individuals who pressure governments to maintain it.
  2. Communicate the solution:
    1. When governments enact new laws to invest in and subisidize green technologies, they won't just save the planet, they will make energy far more affordable for everyone.
    2. People need to act now, demanding that their governments implement these changes.
  3. Call to action: Always include a way for the audience to take the next step.

Style

  1. Simple: Keep the message straightforward, concise, and easy to understand. Bite-sized chunks work best.
  2. Focused: Avoid mixing climate change solutions with other agendas, such as dismantling capitalism or creating fairer societies, as it may confuse the message and create disagreements.
  3. Inclusive: Climate change is a non-partisan issue. Solving it will cost a lot, but ignoring it will cost more. Everyone should work together to address this pressing issue.
  4. Audio-Visual: Use visuals and sound to amplify your message. Videos are particularly effective.

Core Team Strategy

In addition to sharing Earth United's content, the Core Team creates their own media to share these messages. They use their unique voice and perspective to resonate with different audiences. Here are some ideas, but feel free to explore beyond these suggestions:

Content

Social Media Videos or Images

  • Documentary-style clips: Create short videos that showcase the impacts of climate change or the success of green initiatives.
  • Infographics: Design visually appealing graphics that present climate change data and solutions in an easily digestible format.
  • Interviews: Conduct interviews with experts, activists, or affected community members to share their insights and experiences related to climate change.
  • Photo series: Curate a collection of photographs that depict the effects of climate change or the progress made in sustainable development.

Writing

  • Op-eds: Write opinion pieces for online publications or newspapers to share your perspective on climate change and the need for action.
  • Personal stories: Share your experiences or observations related to climate change and its impact on the environment or communities.
  • Research articles: Conduct research on specific aspects of climate change and share your findings through articles or reports.
  • Guides: Create educational guides or resources to help others understand climate change and learn how to take action in their own lives.
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