Put a price on carbon.

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One way to reduce the extra cost of "green" products (green premiums) is to put a price on carbon emissions, either through a tax or a system where companies can buy and sell the right to emit carbon. This would make fossil fuels more expensive and send a message to the market that products that cause greenhouse gas emissions will have added costs. Some experts believe the money from the carbon price could be given back to consumers or businesses to cover the increased energy prices, while others believe it should go towards researching and solving climate change.

As we work towards having no more emissions, the carbon price could be set at the cost of direct air capture. This idea of a carbon price has support from economists across different beliefs and politics, but it will be a big change and a challenge to implement. The goal is to make sure everyone pays the true cost of their emissions, even if that means paying more for everyday products like gasoline.

Gates, Bill. How to Avoid a Climate Disaster (pp. 206-207). Penguin Books Ltd. Kindle Edition.