Pidgeon, N., & Fischhoff, B. (2011). The role of social and decision sciences in communicating uncertain climate risks.

Title: The role of social and decision sciences in communicating uncertain climate risks Authors: Nick Pidgeon and Baruch Fischhoff Year: 2011

In "The role of social and decision sciences in communicating uncertain climate risks," Nick Pidgeon and Baruch Fischhoff (2011) discuss the importance of effectively communicating climate risks and uncertainties to the public, policymakers, and other stakeholders. The authors argue that the social and decision sciences can play a crucial role in improving the understanding and communication of climate risks.

The article highlights several methods for evaluating the impact of climate change communication efforts, including assessing policy influence. The authors suggest that measuring the extent to which a campaign contributes to changes in public policy, such as the adoption of new regulations, legislation, or international agreements, can be done through tracking policy changes over time, analyzing the content of policy documents, or conducting interviews with policymakers and stakeholders.

The insights provided by Pidgeon and Fischhoff emphasize the importance of interdisciplinary approaches and effective communication in addressing the complex challenges posed by climate change.