O'Neill, S., & Nicholson-Cole, S. (2009). “Fear won't do it” promoting positive engagement with climate change through visual and iconic representations.

Title: “Fear won't do it” promoting positive engagement with climate change through visual and iconic representations Authors: O'Neill, S., & Nicholson-Cole, S. Year: 2009

Summary: This article by O'Neill and Nicholson-Cole (2009) discusses the effectiveness of using visual and iconic representations in promoting positive engagement with climate change. The authors argue that fear-based messages often used in climate change communication are not effective in motivating the public to take action. Instead, they propose that positive imagery and representations that focus on solutions can lead to better engagement.

The article highlights the importance of using imagery that evokes feelings of hope and empowerment, as it can inspire individuals to become more actively involved in climate change mitigation efforts. By presenting climate change as a challenge that can be overcome through collective action, the authors argue that positive engagement can be fostered, leading to a more successful climate change communication strategy.

In conclusion, the article emphasizes the need for a shift in climate change communication tactics, moving away from fear-based messaging to focus on positive, solution-oriented representations. This approach can foster a sense of empowerment and hope, encouraging individuals to take an active role in addressing the global challenge of climate change.