Kotcher, J. E., Maibach, E. W., & Leiserowitz, A. (2015). Data-driven communication strategies for engaging the public on climate change.

Title: Data-driven communication strategies for engaging the public on climate change Authors: John E. Kotcher, Edward W. Maibach, and Anthony Leiserowitz Year: 2015

In "Data-driven communication strategies for engaging the public on climate change," Kotcher, Maibach, and Leiserowitz (2015) underscore the value of utilizing data-driven methodologies to develop targeted and effective climate communication strategies that resonate with diverse audiences. The authors argue that leveraging big data can help initiatives create more effective communication strategies that drive meaningful change in the fight against climate change. They explore various data-driven approaches, such as audience segmentation, message testing, and experimental designs, to identify the most effective communication methods.

The authors also discuss the importance of understanding the psychological, social, and cultural factors that influence people's perceptions and behaviors related to climate change. By taking these factors into account, communicators can design more impactful messages and campaigns that motivate individuals to take action on climate change. Furthermore, Kotcher, Maibach, and Leiserowitz emphasize the need for continuous evaluation and improvement of communication strategies, using data to refine messages and tactics to achieve the greatest possible impact.

Overall, the article highlights the potential of data-driven communication strategies to foster public engagement and inspire action on climate change, stressing the importance of tailoring messages and campaigns to specific audiences, incorporating psychological and social factors, and continuously evaluating and refining communication efforts.