Gifford, R., & Nilsson, A. (2014). Personal and social factors that influence pro-environmental concern and behaviour: A review.

Title: Personal and social factors that influence pro-environmental concern and behaviour: A review Authors: Gifford, R., & Nilsson, A. Year: 2014

In "Personal and Social Factors That Influence Pro-Environmental Concern and Behaviour: A Review," Gifford and Nilsson (2014) present an extensive review of research on the factors that influence individuals' environmental concern and pro-environmental behaviors. The authors examine both personal and social factors, including demographics, values, attitudes, social norms, and situational factors.

One aspect of the research highlighted in the article is the importance of monitoring the adoption of climate-friendly behaviors or actions and the creation of user-generated content. This can help empower individuals and amplify the initiative's voice. The authors suggest assessing these factors through self-report surveys, observational studies, or by tracking actual behavior changes using objective data. By understanding these factors and monitoring behavior changes, researchers and practitioners can develop more effective strategies for promoting pro-environmental concern and actions.