Create incentives that lower costs and reduce risk.

Governments can encourage the private sector to go green by offering incentives such as tax credits and loan guarantees. This helps reduce the extra cost of going green and increase the demand for new technologies. Because these products may still be expensive, buyers need access to long-term financing and stable government policies to feel confident in their investment.

Governments can have a big impact by setting zero-carbon policies and influencing how money is invested in green projects. Their policies should be fair to all technologies that reduce emissions, be consistent, and flexible so that many companies and investors can benefit.

Gates, Bill. How to Avoid a Climate Disaster (p. 204). Penguin Books Ltd. Kindle Edition.