Corner, A., & Clarke, J. (2017). Talking climate: From research to practice in public engagement.
Title: Talking climate: From research to practice in public engagement Authors: Corner, A., & Clarke, J. Year: 2017
Summary: In "Talking Climate: From Research to Practice in Public Engagement," Corner and Clarke (2017) provide a comprehensive overview of the current state of climate change communication research and offer practical guidance for effectively engaging the public on this critical issue. The authors draw on their extensive expertise in climate communication and psychology to present evidence-based strategies and recommendations for fostering meaningful dialogue and action on climate change.
The book covers various aspects of climate communication, including the role of framing, the use of narratives and storytelling, and the influence of values and identities on public perceptions and attitudes. The authors also discuss the importance of understanding and addressing the emotional and psychological dimensions of climate change, which can significantly impact how people respond to information and calls to action.
In addition to providing a thorough analysis of the theoretical underpinnings of climate communication, the book offers practical guidance for practitioners, policymakers, and communicators. Some key recommendations include:
- Tailoring messages to specific audiences, taking into account their values, beliefs, and concerns.
- Using narratives and storytelling to make climate change more relatable and engaging.
- Acknowledging and addressing the emotional aspects of climate change, such as fear, guilt, and hope.
- Promoting positive and empowering messages that highlight solutions and the potential for collective action.
- Encouraging dialogue and creating opportunities for public participation in climate-related decision-making processes.
"Talking Climate" emphasizes that effective public engagement on climate change requires moving beyond simply providing information and instead focusing on creating meaningful connections with diverse audiences. By adopting evidence-based communication strategies, practitioners can foster greater understanding, support, and action on climate change issues.
In conclusion, Corner and Clarke's (2017) "Talking Climate" offers valuable insights and practical guidance for anyone seeking to engage the public on climate change effectively. By bridging the gap between research and practice, the book provides a comprehensive resource for improving climate communication and promoting meaningful dialogue and action on this pressing global challenge.