Bain, P. G., et al. (2016). Co-benefits of addressing climate change can motivate action around the world.

Title: Co-benefits of addressing climate change can motivate action around the world Authors: Bain, P. G., et al. Year: 2016

Summary: In their study, Bain et al. (2016) explore the potential of emphasizing the co-benefits of climate change mitigation to motivate people across the globe to take action. Co-benefits refer to the additional positive outcomes that can be achieved by addressing climate change, such as improvements in public health, economic development, and social cohesion. The authors argue that highlighting these co-benefits can be a powerful tool for motivating individuals and communities to support climate action, even if they may not be primarily concerned with the environment or the long-term impacts of climate change.

To investigate this, the authors conducted an extensive survey of participants from 24 countries, representing a diverse range of cultures and socio-economic backgrounds. The survey examined participants' attitudes towards climate change, their motivations for taking action, and their perceptions of the co-benefits associated with climate change mitigation efforts.

The results of the study revealed that emphasizing the co-benefits of climate action was an effective strategy for motivating support across various cultural and political contexts. Participants who were made aware of the co-benefits, such as better health and economic opportunities, expressed a greater willingness to take action on climate change. This finding was consistent across countries, suggesting that the appeal of co-benefits is a universal motivator for climate action.