Stamm, K. R., Clark, F., & Eblacas, P. R. (2000). Mass communication and public understanding of environmental problems: The case of global warming.

Title: Mass communication and public understanding of environmental problems: The case of global warming Authors: Stamm, K. R., Clark, F., & Eblacas, P. R. Publication Year: 2000

Summary:

In this study, Stamm, Clark, and Eblacas examined the role of mass communication in shaping public understanding of environmental problems, specifically focusing on global warming. The authors conducted a survey of American adults to assess their knowledge about global warming, as well as their sources of information, including newspapers, television, radio, and interpersonal communication.

The results showed that respondents had limited knowledge about the causes and consequences of global warming, with many holding misconceptions about the issue. The study also found that mass media, particularly television, played a significant role in providing information about global warming, but the coverage was often superficial and lacked depth.

The authors concluded that mass communication has the potential to play a crucial role in improving public understanding of environmental problems like global warming. However, to achieve this, media coverage needs to be more comprehensive and accurate, addressing misconceptions and providing in-depth information on the causes, consequences, and potential solutions to these problems. They also suggested that media organizations should prioritize environmental issues and collaborate with scientists and educators to improve the quality of information disseminated to the public.